Peter Urs Bender & George Torok  Stoddard Publishing Corp  34 Lesmill Road  Don Mills, Ontario  M3B 2T6 Secrets of Power Marketing  When I told friends that I would leave my corporate banking career to open a chain of   mattress stores they thought I was crazy. I understand their perception...what did I know   about the mattress industry. For consumers going to shop for a mattress was just not that   interesting or enjoyable.   Today we have stores in British Columbia, Alberta and Ontario and have developed what   is quickly becoming a national brand name recognition. We did it applying the same   principles and many techniques as described in Secrets of Power Marketing. We had to   establish credibility and build relationships with customers, suppliers and the community.   We zigged when our competition zagged...and that can be unnerving, not knowing if   your way will work. It may not always work but adapting, changing and improving does!   We did not invent mattresses but we may have changed how they are sold. As a guide   book Secrets of Power Marketing is a great tool.   To all entrepreneurs I urge you to follow your dreams, challenge convention and keep a   copy of the Secrets of Power Marketing in easy reach.   Christine Magee  President  Sleep Country Canada