April 1999  Peter Urs Bender & George Torok  Secrets of Power Marketing  c/o Stoddart Publishing Corp.  34 Lesmill Road  Don Mills, Ontario  M3B 2T6  Ray Kroc, the founder of McDonald's used to say, "Don't worry about  making money. Love what you're doing and always put the customer first."  That simple philosophy works. It helped build McDonald's into the largest  restaurant chain in the world. I love what I do. That energized me to open  the first McDonald's restaurant in Moscow in January 1990. It only took 14  years of persistence, imagination and cajoling to get there.  Any successful entrepreneur demonstrates these qualities. But that is not  enough. "Secrets of Power Marketing" is a guide book for small business to  follow Ray Kroc's maxim, "When you're green, you're growing and when  you're ripe, you start to rot". As long as you believe there are challenges  ahead, there will always be an opportunity to grow, both personally and  professionally.  Next to a life time of experience, this is one of the most practical marketing  books I have seen. Peter and George, I know you wrote this book for small  business - but big business could learn a lot from it too.  Congratulations on a book that can help many succeed.    George A. Cohon  Senior Chairman of McDonald's Canada and McDonald's Russia  Author of "To Russia With Fries"