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Power Marketing Tip 38: Pick Your Enemy
Power Marketing Tips from George Torok


Who is your enemy?
\"You complete me\"

The Joker taunted Batman with that phrase in the movie The Dark
Knight. The public image of both Batman and the Joker...

Power Marketing Tip 37: Become Number One
Power Marketing Tips from George Torok

What is the easiest way to become number one in your market?

Create the niche.
Be the first in the market.
Most of the market leaders today are the ones who...

Power Marketing Tip 36: Encourage other people to talk about you
The best marketing is when other people talk about you.

It used to be called word of mouth marketing. Today it is often
labeled buzz or viral marketing. This just demonstrates that the
principles of...

Power Marketing Tip 35: Database - Review, Renew & Recharge
Database - Review, Renew & Recharge
Knowing your clients is at least as important as knowing your
product.
Managing your database is usually boring. However, if you don\'t
manage your database how will...

Power Marketing Tip 34: Remember Me
Remember Me

\"Remember me as a sunny day\" is a line from a 1971 song by Diana
Ross. While searching I discovered many songs, books and plays with
the title \"Remember Me\".

What does that tell you?...

Power Marketing Tip 33: Build More Profitable Relationships
Build More Profitable Relationships
All things being equal, we would rather buy from those we know and
like. All things being unequal we would rather buy from those we
know and like.
I don\'t know who ...

Power Marketing Tip 32: Change Squares into Diamonds
Change Squares to Diamonds
How can you grab more attention and encourage prospects to
reconsider the value of your product?
One way to do that is by introducing a totally new product like
Apple with t...

Power Marketing Tip 31: Tall, Dark and Handsome
Tall, Dark and Handsome
She said that she was looking for a man who was tall, dark and
handsome. I immediately thought of my friend Phil. He came first to
my mind. If she had asked for a short, funny ...

Power Marketing Tip 30: Beware of Barketing
Beware of Barketing
Check your marketing for signs of barketing. Does your competition
say \"Buy from us. We have the best service, best price, best
quality, blah, blah, blah...\"
Now compare your marke...

Power Marketing Tip 29: Get into the print media
Get more exposure in the print media
Imagine how you would feel when you talk with a client or prospect
and they say, \"I read about you in the news\". As good as that might
feel the more important bene...

Power Marketing Tip 28: Be Seen as the Expert
Be recognized as the expert
,
Experts are perceived to be more valuable than generalists. A heart
surgeon makes more money than a GP. When you are recognized as an
expert - clients will brag about yo...

Power Marketing Tip 27: Be unfair
Be Unfair
Dominate your market by being unfair to your competition.

Make it tough for them to compete against you. Don\'t be unkind or
mean. Just offer your clients so much value that your competiti...

Power Marketing Tip 26: Channels equal hooks
More Channels Equals More Hooks
In the five million channel universe how many channels are you
broadcasting on? It\'s a long way from the days of less than a dozen
TVchannels broadcasting in black and...

Power Marketing Tip 25: Be Bolder
Be Bolder
Now is the time to be bolder in your marketing.
Why?
Because many businesses are doing just the opposite. They are
cutting back on their marketing and taking a wait and see approach.
Some o...

Power Marketing Tip 24: Pick your crowd carefully
Pick your crowd carefully
What do you think your associates are saying about you?
The people, companies and groups that you are connected with say a
lot about you. And it\'s not necessarily what they...

Power Marketing Tip 23: What's your guarantee?
What\'s your guarantee?

Buyers want guarantees. If you want to pry the money from the
reluctant hands of your clients you must make them feel good about
their purchase. You must help them overcome...

Power Marketing Tip 22: Magic Words to Shape Relationships
Magic Words Shape Relationships

It costs nothing except your attention to the words that you and
your team use with clients and prospects - and with each other.
Three relationship enhancing phrase...

Power Marketing Tip 21: Get more raving testimonials
Get more raving testimoninals

The last Power Marketing Tip explained how to leverage your client
testimonials. This tip will show you how to get more raving
testimonials.
How do you get a raging s...

Power Marketing Tip 20: Reduce the risk
How to Reduce the Risk

You need to reassure folks during these troubled times. The daily
news fans the fears of failure. Water cooler gossip spreads the
manure of doom. Every purchase decision can...

Power Marketing Tip 19: Offer Hope
Offer Hope

The new US president is clearly an icon of hope. He was elected on
the hope that he offered and he is being accepted by the rest of
the world for the hope they are counting on.
You are ...

Power Marketing Tip 18: Happy Recession
Marketing in the recession

Marketing in the recession
Happy New Year and Happy Recession!
That\'s double the reasons to sharpen your marketing.
Business just streams in your door when times are goo...

Power Marketing Tip 17: Night Light Marketing
Night Light Marketing

Is Your Night Light On?
I woke up in the middle of the night - which is not so unusual. But
this time I noticed that the hallway looked extremely bright.
I immediately wonde...

Power Marketing Tip 16: Leverage the Fear Factor
Leverage the fear factor

To market your business in turbulent times you must manage fears.
There are three types of fears that can determine your success or
demise.
Your own fears
This is the most...

Power Marketing Tip 15: Be a name dropper
Be a name dropper


Imagine if golf legend Tiger Woods, tennis champion Roger Federer
or movie star Angelina Jolie helped you promote your business.
Here\'s the big bonus for you: You don\'t need ...

Power Marketing Tip 14: Leverage your volunteering
Leverage your volunteering

Volunteering can be productive marketing especially in troubled
times. A small investment of your time and effort can pay back
profitably.
How do you get the best retu...

Power Marketing Tip 13: Your Worst Dressed List
Your Worst Dressed List

Mr. Blackwell, the creator of the famous annual lists \"Blackwell\'s
Best Dressed\" and \"Blackwell\'s Worst Dressed\", died this past week.
He was an out-of-work actor who wen...

Power Marketing Tip 12: Expect Major Delays
Expect Major Delays

Expect major delays
Those were the words that jumped out at me from the sign in the
middle of the street. This road construction sign demonstrated a
few important marketing l...

Power Marketing Tip 11: Blue Man Group
Blue Man Group

Ask a friend who has seen the Blue Man Group to describe them to
you. If you have seen the Blue Man Group, then try to describe the
group to a friend or more importantly how you f...

Power Marketing Tip 10: What is your legend?
What is your legend?
(!name},
What story do your clients talk about when they hear your name? Is
it about your legendary service, unusual origin, crazy character or
strange obsessions?
Do you have...

Power Marketing Tip 09: Back to School Leverage
Are you ready for back to school?

Back-to-school marketing opportunities
It\'s back-to-school time in North America and other regions of the
world. The back-to-school sales are in full force. That i...

Power Marketing Tip 08: How are you different?
How are you different?

Could you be mistaken for a twin of your competition?
Are you ready for the defining question that will help you grow
your business? How are you different? Before you sputter...

Power Marketing Tip 07: Feed me, Feed me
Feed me, feed me


The power of food
Food and drink are two of our most primal needs. They are at the
bottom of Maslov\'s Hierarchy of human needs. And they are daily
needs. Even someone who is in...

Power Marketing Tip 06: Why is a Monet so valuable?
If it\'s rare - it\'s more valuable


A painting by the French impressionist, Claude Monet, recently sold
for $80 Million US. I\'m not that big a fan of Monet so I\'m sorry
that I wasn\'t the seller. ...

Power Marketing Tip 05: Marketing - is it business or personal?
Marketing - is it business or personal?


Marketing is about building your business. However, if your
marketing is not personal enough your business might fail. Your
marketing should be both busi...

Power Marketing Tip 04: Relationships trump branding
Stop branding and start building relationships.
!name},
Small business is falling prey to the branding epidemic. We see big
business spending so much money on branding and we are hypnotized
to follow...

Power Marketing Tip 03: Your Top Ten List
Create your top ten list
Why should prospects buy from you?
Create a top ten list to answer this question.
Print this list on a postcard or flyer. Publish it on your website
or blog. Memorize the list...

Power Marketing Tip: 02 Do you make your clients feel safe?
Do you make your clients feel safe?

If your clients don\'t feel safe - they won\'t buy from you. And they
won\'t tell you why. It\'s not enough to be safe. You must make them
feel safe. When they don\'t ...

Power Marketing Tip: 01 Danger - Marketing Can be Fun
Marketing can be fun - but don\'t be fooled by that aspect
Marketing can be fun or it can be boring. In either case it is the
results that count not your enjoyment level. You should enjoy your
business...

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