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| Power Marketing Tip 38: Pick Your Enemy |
| Power Marketing Tips from George Torok Who is your enemy? \"You complete me\" The Joker taunted Batman with that phrase in the movie The Dark Knight. The public image of both Batman and the Joker... |
| Power Marketing Tip 37: Become Number One |
| Power Marketing Tips from George Torok What is the easiest way to become number one in your market? Create the niche. Be the first in the market. Most of the market leaders today are the ones who... |
| Power Marketing Tip 36: Encourage other people to talk about you |
| The best marketing is when other people talk about you. It used to be called word of mouth marketing. Today it is often labeled buzz or viral marketing. This just demonstrates that the principles of... |
| Power Marketing Tip 35: Database - Review, Renew & Recharge |
| Database - Review, Renew & Recharge Knowing your clients is at least as important as knowing your product. Managing your database is usually boring. However, if you don\'t manage your database how will... |
| Power Marketing Tip 34: Remember Me |
| Remember Me \"Remember me as a sunny day\" is a line from a 1971 song by Diana Ross. While searching I discovered many songs, books and plays with the title \"Remember Me\". What does that tell you?... |
| Power Marketing Tip 33: Build More Profitable Relationships |
| Build More Profitable Relationships All things being equal, we would rather buy from those we know and like. All things being unequal we would rather buy from those we know and like. I don\'t know who ... |
| Power Marketing Tip 32: Change Squares into Diamonds |
| Change Squares to Diamonds How can you grab more attention and encourage prospects to reconsider the value of your product? One way to do that is by introducing a totally new product like Apple with t... |
| Power Marketing Tip 31: Tall, Dark and Handsome |
| Tall, Dark and Handsome She said that she was looking for a man who was tall, dark and handsome. I immediately thought of my friend Phil. He came first to my mind. If she had asked for a short, funny ... |
| Power Marketing Tip 30: Beware of Barketing |
| Beware of Barketing Check your marketing for signs of barketing. Does your competition say \"Buy from us. We have the best service, best price, best quality, blah, blah, blah...\" Now compare your marke... |
| Power Marketing Tip 29: Get into the print media |
| Get more exposure in the print media Imagine how you would feel when you talk with a client or prospect and they say, \"I read about you in the news\". As good as that might feel the more important bene... |
| Power Marketing Tip 28: Be Seen as the Expert |
| Be recognized as the expert , Experts are perceived to be more valuable than generalists. A heart surgeon makes more money than a GP. When you are recognized as an expert - clients will brag about yo... |
| Power Marketing Tip 27: Be unfair |
| Be Unfair Dominate your market by being unfair to your competition. Make it tough for them to compete against you. Don\'t be unkind or mean. Just offer your clients so much value that your competiti... |
| Power Marketing Tip 26: Channels equal hooks |
| More Channels Equals More Hooks In the five million channel universe how many channels are you broadcasting on? It\'s a long way from the days of less than a dozen TVchannels broadcasting in black and... |
| Power Marketing Tip 25: Be Bolder |
| Be Bolder Now is the time to be bolder in your marketing. Why? Because many businesses are doing just the opposite. They are cutting back on their marketing and taking a wait and see approach. Some o... |
| Power Marketing Tip 24: Pick your crowd carefully |
| Pick your crowd carefully What do you think your associates are saying about you? The people, companies and groups that you are connected with say a lot about you. And it\'s not necessarily what they... |
| Power Marketing Tip 23: What's your guarantee? |
| What\'s your guarantee? Buyers want guarantees. If you want to pry the money from the reluctant hands of your clients you must make them feel good about their purchase. You must help them overcome... |
| Power Marketing Tip 22: Magic Words to Shape Relationships |
| Magic Words Shape Relationships It costs nothing except your attention to the words that you and your team use with clients and prospects - and with each other. Three relationship enhancing phrase... |
| Power Marketing Tip 21: Get more raving testimonials |
| Get more raving testimoninals The last Power Marketing Tip explained how to leverage your client testimonials. This tip will show you how to get more raving testimonials. How do you get a raging s... |
| Power Marketing Tip 20: Reduce the risk |
| How to Reduce the Risk You need to reassure folks during these troubled times. The daily news fans the fears of failure. Water cooler gossip spreads the manure of doom. Every purchase decision can... |
| Power Marketing Tip 19: Offer Hope |
| Offer Hope The new US president is clearly an icon of hope. He was elected on the hope that he offered and he is being accepted by the rest of the world for the hope they are counting on. You are ... |
| Power Marketing Tip 18: Happy Recession |
| Marketing in the recession Marketing in the recession Happy New Year and Happy Recession! That\'s double the reasons to sharpen your marketing. Business just streams in your door when times are goo... |
| Power Marketing Tip 17: Night Light Marketing |
| Night Light Marketing Is Your Night Light On? I woke up in the middle of the night - which is not so unusual. But this time I noticed that the hallway looked extremely bright. I immediately wonde... |
| Power Marketing Tip 16: Leverage the Fear Factor |
| Leverage the fear factor To market your business in turbulent times you must manage fears. There are three types of fears that can determine your success or demise. Your own fears This is the most... |
| Power Marketing Tip 15: Be a name dropper |
| Be a name dropper Imagine if golf legend Tiger Woods, tennis champion Roger Federer or movie star Angelina Jolie helped you promote your business. Here\'s the big bonus for you: You don\'t need ... |
| Power Marketing Tip 14: Leverage your volunteering |
| Leverage your volunteering Volunteering can be productive marketing especially in troubled times. A small investment of your time and effort can pay back profitably. How do you get the best retu... |
| Power Marketing Tip 13: Your Worst Dressed List |
| Your Worst Dressed List Mr. Blackwell, the creator of the famous annual lists \"Blackwell\'s Best Dressed\" and \"Blackwell\'s Worst Dressed\", died this past week. He was an out-of-work actor who wen... |
| Power Marketing Tip 12: Expect Major Delays |
| Expect Major Delays Expect major delays Those were the words that jumped out at me from the sign in the middle of the street. This road construction sign demonstrated a few important marketing l... |
| Power Marketing Tip 11: Blue Man Group |
| Blue Man Group Ask a friend who has seen the Blue Man Group to describe them to you. If you have seen the Blue Man Group, then try to describe the group to a friend or more importantly how you f... |
| Power Marketing Tip 10: What is your legend? |
| What is your legend? (!name}, What story do your clients talk about when they hear your name? Is it about your legendary service, unusual origin, crazy character or strange obsessions? Do you have... |
| Power Marketing Tip 09: Back to School Leverage |
| Are you ready for back to school? Back-to-school marketing opportunities It\'s back-to-school time in North America and other regions of the world. The back-to-school sales are in full force. That i... |
| Power Marketing Tip 08: How are you different? |
| How are you different? Could you be mistaken for a twin of your competition? Are you ready for the defining question that will help you grow your business? How are you different? Before you sputter... |
| Power Marketing Tip 07: Feed me, Feed me |
| Feed me, feed me The power of food Food and drink are two of our most primal needs. They are at the bottom of Maslov\'s Hierarchy of human needs. And they are daily needs. Even someone who is in... |
| Power Marketing Tip 06: Why is a Monet so valuable? |
| If it\'s rare - it\'s more valuable A painting by the French impressionist, Claude Monet, recently sold for $80 Million US. I\'m not that big a fan of Monet so I\'m sorry that I wasn\'t the seller. ... |
| Power Marketing Tip 05: Marketing - is it business or personal? |
| Marketing - is it business or personal? Marketing is about building your business. However, if your marketing is not personal enough your business might fail. Your marketing should be both busi... |
| Power Marketing Tip 04: Relationships trump branding |
| Stop branding and start building relationships. !name}, Small business is falling prey to the branding epidemic. We see big business spending so much money on branding and we are hypnotized to follow... |
| Power Marketing Tip 03: Your Top Ten List |
| Create your top ten list Why should prospects buy from you? Create a top ten list to answer this question. Print this list on a postcard or flyer. Publish it on your website or blog. Memorize the list... |
| Power Marketing Tip: 02 Do you make your clients feel safe? |
| Do you make your clients feel safe? If your clients don\'t feel safe - they won\'t buy from you. And they won\'t tell you why. It\'s not enough to be safe. You must make them feel safe. When they don\'t ... |
| Power Marketing Tip: 01 Danger - Marketing Can be Fun |
| Marketing can be fun - but don\'t be fooled by that aspect Marketing can be fun or it can be boring. In either case it is the results that count not your enjoyment level. You should enjoy your business... |