Secrets of Power Marketing. Promote Brand You. The national bestseller. The first guide to personal marketing for the non-marketer. Marketing is about sending messages, creating perceptions and helping you sell more. How can you become a more powerful marketer? Read on.
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Peter Urs Bender   George Torok   Previous Page  |  Next Page

verted and shy. He couldn't talk to people. As a result, he was a total fail-
ure at communicating and never managed to promote himself or his
work. He died a frustrated and nearly penniless man.
     Picasso, on the other hand, was good at both. He was not afraid to
express himself and be noticed. He wore big hats. He was a showman. He
was able to sell his ideas. Despite the fact that Picasso's artistic style was
ahead of his time (yes, he was considered "crazy" by his peers), he was
very successful during his life, because he was an excellent communicator.
     He also knew the value of his work.
     One day, while sitting in a restaurant in Paris, Picasso drew a little
sketch. When asked by an admirer how much it would cost, he said
$20,000. The prospect said, "That's absurd, it only took two minutes
to do it!" "Yes," Picasso said. "But it took me a lifetime to get here."

If you have something great but do not communicate it,
you will not succeed.

If you do now know the value of what you have,
you will not be prosperous.

Most of us fit into one of these two groups. There are those who use the
Van Gogh approach: Do a wonderful job, cut off your ear, and almost
starve to death. And there are those who follow Picasso: Express yourself,
know what you're worth, and become rich while you're still around.
     It's impossible and unnecessary to judge who was the better artist. And
neither one was right or wrong in his approach to life.
     The point is simply that we all need to earn or make money. The
difference lies not in our talent or profession, but in how poeple who
might buy our product or service perceive that talent.

Business has only two basic functions
--marketing and innovation.
--Peter Drucker

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