Secrets of Power Marketing. Promote Brand You. The national bestseller. The first guide to personal marketing for the non-marketer. Marketing is about sending messages, creating perceptions and helping you sell more. How can you become a more powerful marketer? Read on.
Order the Book
Work with George Torok
Free Marketing Tips
Online Store
Secrets of Power Marketing
Read Book Excerpt

Menu   Read Book Excerpt
Secrets of Power Marketing
   Who is this book for?
   Read & Write Book Reviews
   Read Book Excerpt
   The Co-authors
   Buy the Book

Executive Briefings
   Key Questions for the CEO
   Marketing Myths
   What CEOs Say
   Work with George Torok

Develop Your Business
   Executive Consulting
   Coaching Programs
   Train & Inspire your People

Arrange a Speech or Seminar
   Book George Torok
   Clients Say
   Preview George Torok
   Program Outlines

Marketing Resources for You
   Free Marketing Tips
   Marketing Articles
   Online Store

Your Marketing Expert
   About George Torok
   Contact George Torok

New Product

Headline Creator Pro

Start writing killer
headlines today. Start
grabbing more than
your fair share. Use this
unbelievable program to
write headlines that
blow your competition
away… read more

Your Guide to
Networking Success

Are you fed up with
wasting your time and
money in networking
programs that don't
produce for you?
Build more productive
networks - in as little as
30 days with these 15
strategies…read more

Follow MarketingZoo on Twitter
MarketingZoo Twitter Feed

Peter Urs Bender   George Torok   Previous Page  |  Next Page

What is Power Marketing?
Power is the ability to accomplish something. Not in the old sense of
hammering down or pushing others around, manipulating them or forc-
ing them to "do as I say." The power we're talking about here is not an
outside force, but an inside force.
     As the book Leadership from Within (by Peter Urs Bender!) shows, we
all have an inner power. Call it energy or life, whatever, it drives us from
within, moving us ahead in the direction we want to take.
     Power Marketing starts with taking the steps toward growth that were
outlined in Leadership from Within: knowing yourself, having a vision,
having passion, and taking risks. It begins when you create products and
services that are meaningful to you and of value to others. Only then
will you have the power to present them effectively, or to market them
successfully, using the tools you will find in this book.
     To be truly effective in your marketing, you have to feel good from
within. If you are happy and at peace with yourself, you will be very
powerful because you are harnessing all the power inside. You will do
more because you feel better, and produce more because you feel more
powerful. And you will get to where you want to be more often -- while
enjoying the journey along the way.
     The end result is like a "spiral of growth": feel better about yourself
and you will be more you create better results in your life,
feel even better, and do even more. By helping others do the same, you
will feel even more power within.
     Because the power in Power Marketing comes from within, each indi-
vidual can compete with greater strength and impact. The possibilities of
Power Marketing are as individual as you are.

Secrets of Power Marketing   Previous Page  |  Next Page