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What is Power Marketing?
Power is the ability to accomplish something. Not in the old sense of
hammering down or pushing others around, manipulating them or forc-
ing them to "do as I say." The power we're talking about here is not an
outside force, but an inside force.
As the book Leadership from Within (by Peter Urs Bender!) shows, we
all have an inner power. Call it energy or life, whatever, it drives us from
within, moving us ahead in the direction we want to take.
Power Marketing starts with taking the steps toward growth that were
outlined in Leadership from Within: knowing yourself, having a vision,
having passion, and taking risks. It begins when you create products and
services that are meaningful to you and of value to others. Only then
will you have the power to present them effectively, or to market them
successfully, using the tools you will find in this book.
To be truly effective in your marketing, you have to feel good from
within. If you are happy and at peace with yourself, you will be very
powerful because you are harnessing all the power inside. You will do
more because you feel better, and produce more because you feel more
powerful. And you will get to where you want to be more often -- while
enjoying the journey along the way.
The end result is like a "spiral of growth": feel better about yourself
and you will be more powerul...so you create better results in your life,
feel even better, and do even more. By helping others do the same, you
will feel even more power within.
Because the power in Power Marketing comes from within, each indi-
vidual can compete with greater strength and impact. The possibilities of
Power Marketing are as individual as you are.