Secrets of Power Marketing. Promote Brand You. The national bestseller. The first guide to personal marketing for the non-marketer. Marketing is about sending messages, creating perceptions and helping you sell more. How can you become a more powerful marketer? Read on.
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Book Reviews for Secrets of Power Marketing
By Peter Urs Bender and George Torok

Secrets of Power Marketing, national bestseller  Secrets of Power Marketing is published in seven countries.
 Secrets of Power Marketing was nominated for a national business book award.
 Secrets of Power Marketing reached bestseller status within the first six months.

What do the media, corporate leaders, business gurus and book readers say about Secrets of Power Marketing?

Write your own book review.

Media Reviews
27 of the top national media praised Secrets of Power Marketing in the first six months

Globe and Mail on Secrets of Power Marketing     .. aimed at entrepreneurs, essentially a 245 page list of practical tips on how to accomplish that visibility and presence. It's hard not to pick up lots of usable advice from the book.
Globe & Mail
National Post on Secrets of Power Marketing     It does offer a concise and well-organized presentation of various types of marketing tactics that business people can use creatively to manage client relationships and raise their personal profiles in the marketplace.
National Post
Marketing Magazine on Secrets of Power Marketing     The Tao of Marketing - the self help book teaches company leaders how to succeed with simple steps such as forming relationships with influential people and finding ways to be known as an expert by the media.
Marketing Magazine

Read more media reviews

Testimonials from Corporate Business leaders
Corporate leaders digest the substance and enjoy the style of Secrets of Power Marketing

George Cohon, McMcDonalds on Secrets of Power Marketing     Next to a lifetime of experience this is one of the most practical marketing books I have seen. I know you wrote this book for small business - but big business could learn a lot from it too.
George Cohon
Senior Chairman of McDonalds Canada and McDonalds Russia
Author of To Russia with Fries

Read the rest of George Cohon's letter

Frank Buckley on Secrets of Power Marketing     I am so pleased to see that you have captured so much practical advice in Secrets of Power Marketing. You understand and illustrate the importance of being focused, of feeling proud about your product, and connecting with people. It does not take expensive advertising campaigns. It is more important to be unique, be real and be human.
Frank C. Buckley
WK Buckley Limited
manufacturer of Buckley's Cough Mixture
"It tastes awful and it works"

Read the rest of Frank Buckley's letter

Christine Magee on Secrets of Power Marketing     To all entrepreneurs I urge you to follow your dreams, challenge convention and keep a copy of Secrets of Power Marketing in easy reach.
Christine Magee
Sleep Country Canada

Read the rest of Christine Magee's letter

Harry Rosen on Secrets of Power Marketing     My advice to the rising executive or budding entreprenuer is to look good, feel good and follow the Secrets of Power Marketing to market yourself in today's competitive marketplace.
Harry Rosen
Executive Chairman
Harry Rosen Inc.

Read the rest of Harry Rosen's letter

Terry McCann, Toastmasters International on Secrets of Power Marketing     It is an outstanding publication. I hope all your endeavors are as successful as your book will be.
Terry McCann
Executive Director
Toastmasters International

Comments from business gurus, bestselling authors and trendsetters
Business gurus, consultants and authors trumpet the street-wise impact of Secrets of Power Marketing

    If every entrepreneur had to read this book before they started their business, they would enjoy a more profitable and rewarding life.
Jack Canfield, co-auther of Chicken Soup for the Soul®
    This book is full of practical tools you can use immediately to get more and better sales. It is a great piece of writing!
Brian Tracy, author of Maximum Achievement
    When you read Secrets of Power Marketing you will get very excited about your future. If you do what the book tells you to, your future will look brilliant.
Jim Cathcart, author of The Acorn Principle
    The Million Dollar Consultant must build relationships and emphasize value. The game is never price - it is value. How can you demonstrate and build your value? Follow the techniques in Secrets of Power Marketing. It is a million dollar guidebook.
Alan Weiss, Ph.D., Author of Million Dollar Consulting and 12 other bestsellers
    Secrets of Power Marketing is a book that you should give to all your customers -
they'll love you for it.
Tony Alessandra, PhD. Author of The Platinum Rule
    My Mind Friend Ben Franklin said, "Keep your business, and your business will keep you." Ben would love this remarkable book, which shows how to Power Market by nurturing our business in small ways every day, every hour, every second. And you'll love it too.
Dottie Walters, Author of Speak and Grow Rich and President Walters International Speakers Bureau
    Read Secrets of Power Marketing. I suggest that after you read it, you do what it suggests. Then implement the ideas and reap the rewards. It works! Watch your business grow.
Patricia Fripp, CSP, CPAE
Keynote speaker, executive speech coach, and author of Get What You Want! and Make It So You Don't Have to Fake it

Feedback from book buyers
The best reviews of all from those who really count - those who buy the book to Promote Brand You!

Secrets of Power Marketing is published in seven countries
Canada USA India South Africa Turkey Romania Taiwain

Readers around the world comment by email on Secrets of Power Marketing

Dear George Torok,
I would like to thank you that you wrote "Secrets of Power Marketing". I read this book in the Turkish translation.

I have enjoyed reading your book. I must confess that it is a wonderful guide for marketing. I have started to implement to my personal and business life these rules of your valuable book. I looked into your website, this is also great. Again, Thank you for writing this book and thank you to your partner too.

Best Regards,

Fatih Kuralkan
Sales & Marketing Director
Kurkculer Cad. Esen Sok. Kanuni Motorsiklet Fab.
Istanbul - TURKEY

Hi George
Really enjoyed your presentation in Burlington and I am now extending that pleasurable learning experience by reading and madly underlining your book.

Marian Horne Greenwood

Hi George,
I enjoyed reading your article in the Small Business Canada Magazine. I have started a dream business one year ago, through very stupid mistakes I have lost a lot of money. No problem, there is always tomorrow. I have looked through your library and I am learning. Thanks for sharing. I would appreciate your monthly tips.
Thank you,
Ellen M Kingston.

Hi George:
I just wanted to drop you a short note to say that I enjoyed your talk at our local Tec group meeting. I recently finished your book and found it to be very entertaining as well as enlightening. It contained practical information, some of which I can apply very quickly.

Yours Truly,
Ken Broom, P.Eng.
Executive Vice-President
E-One Moli (Canada) Limited
Maple Ridge, B.C. Canada

Hi George,
Thanx so much for taking the time to look at our sites. Your Power Marketing book played a huge role in the development of our business. It was as if it was written just for us!

Kind regards
Norine Victor
Solutions Image, Hair and Make Up Consultants.
Capetown, South Africa or

Secrets of Power Marketing is a very interesting book.
While I was waiting for my flight on my way back to France, I decided to buy a book and I choose yours .I'm planning to buy a pastry shop in Toronto and I thought that will be useful for my achievement.

I was right; your book is what I needed. It will help me to understand people .I will have a better approach and I realized that we are often doing marketing but we don't know what it is. When I will find my business I will do my best to put on your advices.

I already congratulated Mister Urs Bender. I wanted to congratulate you as well because you really did a good work and your book will do a lot for me. And I'll be stronger when I will start over there with my family.

Sincerely yours
Bruno Respecte-Daudet

Book Reviews for Secrets of Power Marketing Posted on Amazon

Read the book reviews for Secrets of Power Marketing as posted on

Great practical aspects for every marketer, March 4, 2002
Reviewer: Prasant Das (Bhubaneswar,India)
Great practical aspects for every marketer. Be fresh or a pro. After the knowledge about different theoretical aspects of marketing and even if you have some experience in practical field. This book is a great help to fine tune you. This book gives you a wholesome idea how a marketer should be. Read it to fine tune your marketing and personal skills

Great book for small firm starting up, or regenerating, July 6, 2001
Reviewer: John C. Dunbar (Sugar Land, TX United States)
This is a gem of a book. It covers a lot of material (maybe too much) and yet it is a relatively small book. I liked the book for its comprehensive coverage and links to entrepreneurship as a personal mission... as well as marketing.

The authors are Canadian and I'd like to say that their nationality interfered with the topics or slant of the book... but it didn't. In fact, I was pleasantly surprised that this Swiss-banking immigrant (Bender) and this successful radio broadcaster (Torok) in Canada really had their feet on the ground. They offered lots of practical marketing and strategic advice.

I would suggest that there are two major parts to this book. The first 1/6 of the book describes their concept of delivering value, tying your products/services to personal values, and your vision/mission statements, etc. I thought this was truly great and apparently some of it flows from Peter Urs Bender's other book: Leadership from Within. I see that it is favorably reviewed here at Amazon and I will order it right away (forthwith in Canadian?).

The remaining 5/6's of the book is an encyclopedic account of marketing techniques that you can (and should) apply for your business. The target market for this book is a firm of 1 to 30 employees... a small firm. This book would also do well for an individual working for a big company, as it tells you how to market yourself to become more valuable.

There's a ton of good ideas here. You won't go wanting of things to implement. There are new ideas that you won't see elsewhere.

For example, they speak about the need to write articles to establish your expertise. They then go on to list many different kinds of articles you can write. Under this section, one sub-topic was Tips Sheets. There they listed about 10 different kinds of tip sheets you could write. I knew about writing articles and tip sheets, but they provided excellent lead ideas to get me going. There were many other such new things in their book that greatly extended the topics I was already familiar with.

Because it was encyclopedic in coverage, I was worried that it would repeat a lot of what I already knew. But, instead I learned a lot of new ideas that I can implement. Overall, I highly recommend this book for any small business owner, or marketing chief... or any individual who wants to shine and promote himself within a corporation.

Now if we could just figure out some way to get these good business thinkers out of the cold socialist northern territories! I found the book in a Vancouver bookstore and have never seen it in the U.S.
John Dunbar

From A to Z - A Comprehensive Look at Branding YOU, March 24, 2001
Reviewer: Kristin Arnold "karnold13" (Hampton, VA United States)
This book is an excellent one-stop source for developing your own unique "brand." It covers the obvious and not-so-obvious things to consider as you differentiate yourself in the marketplace. As a consultant for the past ten years, I found this book to be a wonderful affirmation for the things that I am doing well and a gentle nudge to consider/do specific actions in promoting my business. I read this book right before I began a comprehensive review of our marketing strategies and the timing was absolutely perfect. Just one tip proves itself WELL worth the cost of the book as well as the time invested to read it.

Secrets of Power Marketing, October 4, 2000
Reviewer: Debbie Allen (Tempe, AZ United States)
The unique marketing ideas and concepts shared in this book are real winners! I can't wait to put many of these great ideas into action.

Comprehensive, creative, self-promotional, September 8, 2000
Reviewer: Roger E. Herman (Greensboro, NC USA)
Anyone interested in promoting themselves in their market needs to be aggressive, creative, and clever in today's competitive world. With the barrage of marketing messages, success will come to those who can cut through the clutter to grab the attention of prospective customers or clients. This universal lesson applies, of course, regardless of your field of endeavor.

Marketing can be complicated; there's so much that can be done. What should you do? Where should you put your emphasis? What unique approaches might differentiate you from the competition? Need a guide through this jungle? Pick Peter Urs Bender or George Torok and you'll be safe and successful on your journey, your adventure. In fact, these two would probably even tell you how good they would be for you. Their book is seasoned with an abundance of examples from their own work that are at once instructional, inspirational, and self-promoting. Aha! They live their work! They're genuine. This reality adds to the value of their teachings and enhances their validity.

The idea-filled book is organized into five strategy sections, showing the reader what can be accomplished through perceptions, relationships, media, leverage, and database marketing. Every chapter is crammed with practical ideas to put your name in front of the people who can buy your ideas, services, or products. Even the most experienced self-marketers will find gold in these pages. My copy of this book has numerous page corners turned down and lots of asterisks, underlines, and side-notes. Yes, this is the kind of book you read from cover to cover, then go back and work through again. And again.

Complementing the main body of text are examples, in a different color of ink, of practical strategies applied by the authors-masters at this self-marketing game. These examples enrich the book and demonstrate what can be done with relatively minimal effort. The book has three appendices offering material for thought stimulation (seeds for brainstorming) and additional resources of books and web sites. An index is included in case you want to look up ideas that way. My strategy will be to go back to all the pages I've marked, and that will take me a while. So many ideas!

One problem. The authors chose to pepper the book with short quotations from a wide variety of sources. Some of the quotations added some value; most, in my opinion, did not. I found myself consciously reading past the quotations, ignoring them in an effort to stay connected to the flow of the text.

Bottom line: you'll get a lot out of this book if you have any interest at all in marketing yourself to higher levels of success. Buy a highlighter at the same time you buy The Secrets of Power Marketing.

Book Reviews for Secrets of Power Marketing posted on Chapters/Indigo bookstore Site

Chapters.Indigo Official Book Review
Sure you've got talent and confidence, but are you projecting this to other business leaders? If not, then you could benefit from the expert advice of Peter Urs Bender and George Torok in Secrets of Power Marketing. This dynamic book can teach you how to effectively market yourself and your business. Included are Bender's and Torok's winning selling and promotional techniques as well as plenty of tips, anecdotes, checklists and notes on power marketing that can steer you in the right direction.

Reader Reviews
Average Reader Review:    Number of Reviews: 17

1. Great for Start-ups!
Reviewer: Sherrill Graham from Nepean, Ontario
Date: 2/8/2001 1:43:16 PM
Starting a new business is tough, especially on a budget. Secrets of Power Marketing provided useful suggestions that could be implemented immediately, with little or no cost. This book provides a wealth of information on how to market your business, covering everything from writing press releases to the dreaded cold call! A great read.

2. Excellent Reference Book
Reviewer: Les Palenik from Toronto
Date: 2/1/2001 1:00:51 AM Great book! Well organized, well written, indispensable both for an aspiring enterpreneur and a seasoned pro. Lot of common sense, but also many fresh, interesting marketing ideas and practical tips.

3. Secrets of Power Marketing
Reviewer: C.Stepanovic from Mississauga (
Date: 12/27/2000 9:38:30 AM Great book! It reminds us of little basic things that we forget to do sometimes but that actually work.

4. Secrets of Power Marketing
Reviewer: Tess Morael from Falls Church, VA (
Date: 12/8/2000 3:02:36 PM
This book is wonderful. It gives so many tips on how to market. It helped me a lot with my new business. I highlighted almost every page. In your book you quoted Tom Peters "The two secrets of life are flowers and thank yous." I want to thank you for this great book.

5. Secrets Of Power Marketing
Reviewer: Leanne Crain from Niagara-on-the-Lake, ON (
Date: 12/7/2000 4:25:18 PM
I can't say enough good things about this book! The day I finished reading it I went out and purchased his other 2. I am constantly on the search for useful tools - and this tops the list for not only me, but our whole sales department. Our company is very diverse in it's products, and I was happy to discover the helpful tips even applied to us! Thanks for a great read Peter - Keep 'em coming.

6. Secrets of Power Marketing
Reviewer: Allen Gelberg from Toronto (
Date: 11/10/2000 9:30:57 PM

About a year ago I had the fortunate opportunity to read Secrets of Power Marketing.

At that time, I was with a company that was "down-sizing" their Marketing Department.

During the period of my "search" I continued to read your "invigorated", inspired and provided a great impetus of wonderful practical ideas that I was able to apply, not only in my search and interview process, but also within the new position that I assumed.

Today, I handle loyalty/rewards programs for a variety of corporations across Canada and the USA. I am able to apply my skills and talents.. including those that are mentioned in your book.

Thank you Peter.

7. Useful tips to self marketing
Reviewer: Rob Sawyer from Oakville (
Date: 8/9/2000 9:42:59 PM
A light read, with plenty of practical tips, useful hints and good advice. Entrepreneurs will find direct relevance in the experiences shared by the authors, whereas those in the corporate environment may have to work a little harder to relate to some of the material. I found that concepts tended be covered in a simplistic manner, with the emphasis on following a sequence of steps, or formula, rather than explaining the underlying principles of why a particular approach works. Nonetheless, everyone in business will find something of use in every chapter.

8. Packed with Ideas
Reviewer: Sean Rockarts from Mississauga, Ontario (
Date: 7/23/2000 9:15:12 PM
This book is packed with ideas for marketing a business. It seems suited to start-up businesses which have to make a big impact without a great deal of money. It is an 'easy read' and is practical without being technical.The authors cover perceptions, relationships, media, leverage & database marketing in 255 pages. Their background as presentation specialists is evident.

9. Secrets of Power Marketing
Reviewer: Frank Shum from Toronto, Ontario (
Date: 7/21/2000 11:24:19 PM
A very well written book. The book includes many personal experience from authors. It also contains many practical ideas for the readers to follow.

10. Secrets of Power Marketing
Reviewer: George Guglielmin from Toronto (
Date: 7/10/2000 6:04:44 PM
This book is a benefit to anyone who wishes to improve his fortunes. It provides the methods that will help you achieve the recoqnition you deserve. An excellent reference book for your library.

11. Personal Networking and Marketing Par Excellence
Reviewer: Darryl Legault from Montreal, QC (
Date: 5/11/2000 2:10:23 PM
The amount of useful information contained in this book is enormous. The text is well spaced and is one of the easiest reads that I've ever encountered. The tone of the writing is both personable and friendly, which helps to make the content simple and accessible. Self promotion is the name of the game in this text.Darryl Legault, CITT, C.P.P.,FCIM2nd VP La Corporation des Approvisionneurs du Quebec

12. Idea Packed!
Reviewer: The Business Executive from Oakville, ON
Date: 1/2/2000 10:55:08 PM
Secrets of Power Marketing is an entertaining, idea-packed inspirational guide that makes it easy to turn your current marketing efforts into personal power marketing strategies that are guaranteed to multiply your results. The language is straightforward, and the book offers hundreds of tips, anecdotes, checklists, and examples, all from the writers' own experiences.

13. Required reading for small businesses
Reviewer: Ellen Finkelstein from Fairfield, Iowa (
Date: 12/31/1999 12:59:01 PM
I read this book from cover to cover. It's amazing! It's so complete. Every idea is so simple, useful and obviously effective. Bender and Torok brought out every marketing idea that seems like common sense except that you never thought of it before. I've since used a number of the ideas successfully. Every small business should keep this book handy and refer to it often.

14. Insightful
Reviewer: Joanne Bugeya from Toronto, Ontario (
Date: 12/19/1999 5:08:27 AM
As a seasoned Toastmaster, I was amazed to find new meaning to the phrase 'power marketing'. The best recommendation I have about the book is that it is perfect for executives, or those that want to be executives. The book has helped me immensely with my self-image and self-worth. I recommend it highly.

15. Your Guide to Personal Marketing
Reviewer: Business Sense from Toronto ON
Date: 11/26/1999 7:22:15 PM
Truly effective personal marketing is more than a skill; it is an inescapable way of life in the business world. Secrets of Power Marketing is a refreshing guide for individuals who have already discovered the fallacy of the better mousetrap. Business Sense National Magazine for University & College Business Students

16. Secrets of Power Marketing
Reviewer: Frank Buckley from Mississauga, ON
Date: 7/3/1999 8:29:11 PM
I am so pleased to see that you have captured so much practical advice in Secrets of Power Marketing. You understand and illustrate the importance of being focused, of feeling proud about your product, and connecting with people. It does not take expensive advertising campaigns. It is more important to be unique, be real and be human. Frank C. Buckely, President

17. Secrets of Power Marketing
Reviewer: Burt Dubin from Kingman AZ, USA (
Date: 6/30/1999 8:40:53 PM
This book is what its title implies. In 20 years as a marketer I've never seen so much marketing wisdom encapsulated so clearly. Its guidance is ideal for the self-employed. You're bound to harvest dozens of profit-boosting ideas here. I know I did. Burt Dubin, creator, Speaking Success

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Co-author of Secrets of Power Marketing, Peter Urs Bender      Co-author of Secrets of Power Marketing, George Torok
Secrets of Power Marketing by Peter Urs Bender & George Torok
National Bestseller

What do the media, corporate leaders, business gurus and book readers say about Secrets of Power Marketing?