| Marketing Articles. Marketing tips and articles based on the national bestseller, Secrets of Power Marketing. Articles about networking, personal marketing, blogging and shoestring marketing. Articles about great marketers and what we learned from them. | |||||||||||||||||||||
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Free Marketing Articles Read and enjoy these articles for free. Use the ideas and techniques from these articles to improve your marketing results. Watch this page for more articles. George Torok has written and published hundreds of articles in dozens of print publications around the world plus in hundreds of online publications. You may print and distribute these articles. You may also reprint them at no charge in your publication or on your website if you honor these reprint conditions. Be sure to keep the bio and contact line intact. When you use an article online please send us notice and include the website as a live link. When used in print, please send us a copy of the publication.   Five steps to build a personal brand like Harry Houdini
Harry Houdini died in 1926 – more than 80 years ago. Yet he is still remembered as the greatest escape artist of all time. Just imagine how difficult it was to build a personal brand at the beginning of the 1900’s. There was no Internet. Houdini didn’t have a webpage or videos on YouTube. And he didn’t have the money to buy expensive newspaper or radio advertisements. So how did Harry Houdini create and publicize his personal brand? What can you learn about branding from his rags-to-riches story? Read More. (609 words) Why Do We Buy? Don’t mistake your market for “everyone who needs your product”. You will waste time and money trying to convince people who need your product to want it. The best target market for you is people who want your product. They may or may not need it. As long as they want it they might buy it from you. Consider what you bought lately that you did not need but you wanted. Read More. (987 words) The Branding Fallacy Beware of the branding zombies. They regurgitate meaningless mantras like “branding is good”, “you need a brand” and “we can help you develop your brand.” These creatures only want your life blood. Unfortunately these zombies don’t look like the ones in Michael Jackson’s Thriller video. They look like you and I. They call themselves branding consultants, marketing agencies or graphic designers. And they try to sell you snake oil remedies. Read More. (1119 words) Marketing in Turbulent Times May you live in interesting times. Is that ancient expression a curse or a blessing? I think it depends on what you define to be “interesting” and more importantly how you adapt to it. If you define interesting to mean unpredictable, challenging and threatening - then clearly we are living in interesting times. Business these days is more like shooting the rapids in a rubber raft than canoeing in a duck pond. It’s too easy to be mesmerized by the danger of capsizing. If you focus on the rocks – that’s where you will go. The secret is to look for and steer to the high water and paddle like a fiend. Read More. (1120 words) Breakfast Networking Breakfast is a good time for networking. Why? Because it is a good way to start your day - focused on building your business. Also breakfast is an inexpensive meal and the meeting need not go on too long – unlike dinner. Lunch is a good second choice for networking meetings. Read More. (444 words) Be a Name Dropper What’s in a name? Could be millions. If you were a movie producer and you wanted a "name" to help you reap millions – you would pay $10 to $20 million for Bruce Willis, Julia Roberts, Jim Carrey or Arnold (when he returns to Hollywood…he said he’d be back). You know the money has no relation to their "acting" ability. It is the name that is valuable - the name that sells. Read More. (1031 words) What a Difference a Decade Makes to Marketing Imagine that you could continue to market successfully the same way for ten years. Do you like that thought? Well delete that daydream because it just isn’t so. Welcome to marketing 2008. It’s more threatening, more promising and more exciting. Buckle your seatbelt, take your motion sickness pill and be prepared to be amazing. Because that is what you need to compete today. Read More. (2165 words) Marketing in tough times: A golden opportunity Less money coming in? Business a little slow? What should you do about your marketing? If you answered, ‘less’ you are in the majority and making a big mistake. When times are tight the knee jerk reaction is do less marketing. That’s why you should do more. Stand out from your competition – zig when they zag. Read More. (1010 words) What do your best customers smell like? What you should know about your best customers Think about how a hunter tracks their prey. They learn the habits, smells, likes and dislikes. You can do the same to find your big game. Here is a sampling of the information you might collect about your best customers; clubs and associations of which they are members, where they live, what they read, their education, special interests, sports and hobbies, recreation, demographics & ethno graphics, etc. Read More. (1000 words) Networking Can Save Your Life Networking is often touted as a powerful career or business development tool. But, have you ever thought about networking as a necessary skill to save lives? Can networking save your life – or the life of someone you love? Oh Yes! Follow this example of how simple networking got the answers faster and helped us move easier through the medical system. Read More. (505 words) Blog - Questions and Answers Answers to these 11 questions about blogs: Why should you have a blog? What is a blog? Where did it come from? What can a blog do for you? The nature of blogs? What might you write on your blog? Why use a blog instead of a regular website? Why do search engines like blogs? Where do you start? The mistake? What should you do now Read More. (1007 words) Networking or Sweatworking? Yes, I believe that networking works. Yes, networking can be frustrating – even when you are doing the right things. It’s more frustrating when you are doing the wrong things, and even more frustrating when you are not sure if you are doing the right things. Read More. (547 words) Is your website working hard enough for you? If you want to reap the highest return on your website consider these important questions. Why do you want a website? What is the purpose? How do you expect this investment to make you or save you money? Read More. (1076 words) Secrets of Power Marketing: Your Guide to Personal Marketing "Secrets of Power Marketing: Promote Brand You" is a refreshing guide for individuals who have already discovered the fallacy of the better mousetrap. If you cling to the 'better mousetrap theory' don't read this book. This is a personal guide for you to market yourself, your association and your business..read more (960 words) Shoestring Marketing: Where to Save and Where Not Time to save money on your marketing? How can you do that and still get effective results? First, avoid five big mistakes that many make. Then use the nine techniques..read more (979 words) Systems for Success What does it take to succeed? How many times have you asked that question of yourself and others? You may have heard many different answers. I have found one thing that successful people have in common. They use systems..read more (955 words)
Secrets from David Copperfield David Copperfield - live at the MGM Grand Hotel Las Vegas! You might be fascinated to know what I discovered behind the curtain. Watching a master at work inspired me to do more than just watch - to observe and learn. I can reveal to you the secrets of David Copperfield that you can apply in your business..read more (1079 words) Build Credibility, Value and Trust on a Shoestring Setting priorities in your business? Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. Your second priority is marketing. Marketing is taming and grooming the beast. Marketing is everything that makes it easier to sell. Use these low-budget techniques to build credibility, value and trust on a shoestring..read more (982 words) Article Reprint conditions: You may reprint and distribute these articles at no charge as long as you keep the full bio and contact information intact as shown. Please email info@torok.com to let us know where and how you plan to use it so we can track usage. If you use this in a printed publication please send us a copy for our records. Marketing articles for you to read, distribute and reprint from, George Torok, the bestselling co-author of Secrets of Power Marketing. For more marketing tips and articles visit my blog: |
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