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George Torok has written and published hundreds of articles in dozens of print publications around the world plus in hundreds of online publications.

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Published February 4, 2013Stop Dreaming of Success – Start Using it to Your Advantage

Are you using “success” as a powerful marketing tool? If not, you could be wasting an incredible resource. Smart marketers save money and make money by leveraging their resources – especially the resources ignored by the competition.

Perhaps you only considered success as a goal – or that state of euphoria upon reaching the goal. There are many experts who will tell you how to achieve success. This article will show you how to use success - how to leverage your own success, use other people’s success and create more success.


Read More. (1067 words)



Magic Words to Transform Your Business Relationships

Abracadabra!

One of the purposes of marketing is to build strong relationships with your clients and prospects. You build (or destroy) relationships with what you do and say. Let’s explore the language of good relationships. It costs nothing except your attention to the words that you and your team use with clients and prospects – and with each other.


Read More. (1094 words)



3 Polarizing Branding Secrets from Death Cigarettes

How can you build a stronger brand? Take a position that some people hate so your preferred customers love you.

BJ Cunningham created a company called The Enlightened Tobacco Company in 1991, selling a cigarette called “Death Cigarettes”. It was presented in a black package emblazoned with a white skull-and-crossbones logo. Just imagine how that image might appeal to the rebels. That is the start of a strong brand.


Read More. (640 words)



Marketing Strategy: Fight an Evil Enemy

Conflict sells. If you want to be noticed fight a powerful and evil enemy. Who or what are you fighting? While planning your marketing strategy pick an enemy. The tougher, the meaner, the more disgusting your enemy – the better for you. That positions you as the hero.


Read More. (620 words)



Marketing Success: Lead With Success Stories

Results sell. The purpose of marketing is to make it easier to sell and nothing sells like results. To capture attention and convert more prospects into eager buyers with your marketing - lead with success stories.


Read More. (1102 words)



Strategic Positioning

The most important marketing question that you need to address in your business is “What position do you want to hold - in the market and in the minds of your clients?” Why is that question so important to you? The answer to that question will clarify your strategy and direction. And that answer will answer a lot of other distracting questions quickly.


Read More. (1235 words)



Beware of Barketing

Check your marketing for signs of barketing. Does your competition say “Buy from us. We have the best service, best price, best quality, blah, blah, blah…”?

Now compare that to your marketing. Are you echoing the same message? If you are sending the same message as your competition, then what your prospects hear is, “Woof, woof, woof, yap, yap, yap, bark, bark, bark…”
Read More. (1071 words)



5 Tips for Introducing Yourself at Your Networking Meeting

Before you say, “Hello my name is…” read these tips to make a better impact at your next networking meeting.

Networking is a process. It is a sequence of events and touch points with your contacts. It is critical that you follow your networking process. It is also important that you make each touch point count. One of the most common touch points is introducing yourself at the networking meeting.
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4 Backdoor Secrets to Add More CEOs and Presidents to Your Network

Do you want to meet more business leaders? Would you like to include more presidents, CEOs, and executives in your active network? Imagine how that would help your career and business opportunities.Here are four creative methods that work.
Read More. (750 words)



Is There a Brand in Your Stand?

Watch out for the branding experts. Beware of the branding police who focus only on images of brand. Fire the branding consultants who feel qualified to tell you what your brand should be. Ignore the branding zealots who proclaim “brand or die”.
Read More. (813 words)



Business Networking: Stop Working the Room

Have you approached a business networking event as another “Room to Work”? What a mistake that could be.

Stop doing that. It can feel slimy to you and the people who you “worked”. And more importantly it doesn’t help build your business network.
Read More. (593 words)



Marketing Strategy: Fight an Evil Enemy

Conflict sells. If you want to be noticed fight a powerful and evil enemy. Who or what are you fighting? While planning your marketing strategy pick an enemy. The tougher, the meaner, the more disgusting your enemy – the better for you. That positions you as the hero.
Read More. (589 words)



Marketing Advantage: Small Business

Small business has powerful advantages over big business when it comes to marketing. But small business often misses using these advantages because they are seduced into emulating the big corporations. Don't copy. Siege the advantage.
Read More. (1984 words)



Networking Principle: Scratch My Back and I'll Scratch Yours

The law of reciprocity says that after you do something for me I will feel obligated to pay you back. Say hello and I answer you back. Ask me how I feel and I respond in kind. Hold a door for me to enter and I will thank you and be more inclined to hold it for the next person. This is the most important principle of networking.

Give me a business lead and I’ll start thinking about who I can refer to you. That’s the fundamental principle of business networking.
Read More. (550 words)



Branding Lessons from Genghis Khan, the Mongolian Marketer

What can a growing business learn about branding from Genghis Khan? He united and ruled Mongolia. Genghis is known as a strong ruler and conqueror. Some might call him cruel and vicious. But he is remembered as a strong, memorable and effective leader. Genghis Khan provides some powerful lessons for business on branding.
Read More. (495 words)



BRANDING : 7 Important Questions and the Straight Answers

Consider these important questions about branding and the brutally honest answers that could help you sell more and save you lots of money that is typically wasted on branding. If you sell yourself as a branding expert – you might not like these answers. These are frank answers that demystify branding.
Read More. (625 words)



Five steps to build a personal brand like Harry Houdini

Harry Houdini died in 1926 – more than 80 years ago. Yet he is still remembered as the greatest escape artist of all time. Just imagine how difficult it was to build a personal brand at the beginning of the 1900’s. There was no Internet. Houdini didn’t have a webpage or videos on YouTube. And he didn’t have the money to buy expensive newspaper or radio advertisements. So how did Harry Houdini create and publicize his personal brand? What can you learn about branding from his rags-to-riches story?
Read More. (609 words)



Why Do We Buy?

Don’t mistake your market for “everyone who needs your product”. You will waste time and money trying to convince people who need your product to want it. The best target market for you is people who want your product. They may or may not need it. As long as they want it they might buy it from you. Consider what you bought lately that you did not need but you wanted.
Read More. (987 words)



The Branding Fallacy

Beware of the branding zombies. They regurgitate meaningless mantras like “branding is good”, “you need a brand” and “we can help you develop your brand.” These creatures only want your life blood. Unfortunately these zombies don’t look like the ones in Michael Jackson’s Thriller video. They look like you and I. They call themselves branding consultants, marketing agencies or graphic designers. And they try to sell you snake oil remedies.
Read More. (1119 words)



Marketing in Turbulent Times

May you live in interesting times. Is that ancient expression a curse or a blessing? I think it depends on what you define to be “interesting” and more importantly how you adapt to it. If you define interesting to mean unpredictable, challenging and threatening - then clearly we are living in interesting times. Business these days is more like shooting the rapids in a rubber raft than canoeing in a duck pond.

It’s too easy to be mesmerized by the danger of capsizing. If you focus on the rocks – that’s where you will go. The secret is to look for and steer to the high water and paddle like a fiend.
Read More. (1120 words)



Breakfast Networking

Breakfast is a good time for networking. Why? Because it is a good way to start your day - focused on building your business. Also breakfast is an inexpensive meal and the meeting need not go on too long – unlike dinner. Lunch is a good second choice for networking meetings.
Read More. (444 words)



Be a Name Dropper

What’s in a name? Could be millions. If you were a movie producer and you wanted a "name" to help you reap millions – you would pay $10 to $20 million for Bruce Willis, Julia Roberts, Jim Carrey or Arnold (when he returns to Hollywood…he said he’d be back). You know the money has no relation to their "acting" ability. It is the name that is valuable - the name that sells.
Read More. (1031 words)



What a Difference a Decade Makes to Marketing

Imagine that you could continue to market successfully the same way for ten years. Do you like that thought? Well delete that daydream because it just isn’t so. Welcome to marketing 2008. It’s more threatening, more promising and more exciting. Buckle your seatbelt, take your motion sickness pill and be prepared to be amazing. Because that is what you need to compete today.
Read More. (2165 words)



Marketing in tough times: A golden opportunity

Less money coming in? Business a little slow? What should you do about your marketing? If you answered, ‘less’ you are in the majority and making a big mistake. When times are tight the knee jerk reaction is do less marketing. That’s why you should do more. Stand out from your competition – zig when they zag.
Read More. (1010 words)



What do your best customers smell like?
What you should know about your best customers

Think about how a hunter tracks their prey. They learn the habits, smells, likes and dislikes. You can do the same to find your big game. Here is a sampling of the information you might collect about your best customers; clubs and associations of which they are members, where they live, what they read, their education, special interests, sports and hobbies, recreation, demographics & ethno graphics, etc.
Read More. (1000 words)



Networking Can Save Your Life
Networking is often touted as a powerful career or business development tool. But, have you ever thought about networking as a necessary skill to save lives? Can networking save your life – or the life of someone you love?

Oh Yes! Follow this example of how simple networking got the answers faster and helped us move easier through the medical system.
Read More. (505 words)



Blog - Questions and Answers

Answers to these 11 questions about blogs:
Why should you have a blog?
What is a blog?
Where did it come from?
What can a blog do for you?
The nature of blogs?
What might you write on your blog?
Why use a blog instead of a regular website?
Why do search engines like blogs?
Where do you start?
The mistake?
What should you do now
Read More. (1007 words)



Networking or Sweatworking?

Yes, I believe that networking works.

Yes, networking can be frustrating – even when you are doing the right things. It’s more frustrating when you are doing the wrong things, and even more frustrating when you are not sure if you are doing the right things. Read More. (547 words)



Is your website working hard enough for you?

If you want to reap the highest return on your website consider these important questions. Why do you want a website? What is the purpose? How do you expect this investment to make you or save you money? Read More. (1076 words)



Secrets of Power Marketing:
Your Guide to Personal Marketing


"Secrets of Power Marketing: Promote Brand You" is a refreshing guide for individuals who have already discovered the fallacy of the better mousetrap. If you cling to the 'better mousetrap theory' don't read this book. This is a personal guide for you to market yourself, your association and your business..read more (960 words)



Shoestring Marketing:
Where to Save and Where Not


Time to save money on your marketing? How can you do that and still get effective results? First, avoid five big mistakes that many make. Then use the nine techniques..read more (979 words)



Systems for Success

What does it take to succeed? How many times have you asked that question of yourself and others? You may have heard many different answers. I have found one thing that successful people have in common. They use systems..read more (955 words)



Secrets from David Copperfield

David Copperfield - live at the MGM Grand Hotel Las Vegas! You might be fascinated to know what I discovered behind the curtain. Watching a master at work inspired me to do more than just watch - to observe and learn. I can reveal to you the secrets of David Copperfield that you can apply in your business..read more (1079 words)



Build Credibility, Value and Trust on a Shoestring

Setting priorities in your business? Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. Your second priority is marketing. Marketing is taming and grooming the beast. Marketing is everything that makes it easier to sell. Use these low-budget techniques to build credibility, value and trust on a shoestring..read more (982 words)




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You may reprint and distribute these articles at no charge as long as you keep the full bio and contact information intact as shown. Please email info@torok.com to let us know where and how you plan to use it so we can track usage. If you use this in a printed publication please send us a copy for our records.

Marketing articles for you to read, distribute and reprint from, George Torok, the bestselling co-author of Secrets of Power Marketing.

For more marketing tips and articles visit my blog:
2016-08-23: Would You Hire this Lawyer After He Lies to You?
2016-08-23: Harvey's made a Beautiful Hamburger but they messed up their Marketing
2016-08-12: Fast Food Flyer Distribution
2016-04-05: Creative use of Receipts for Marketing
2015-06-09: Bold Marketing from Canadian Concrete Masonry Producers Association (CCMPA)
2015-06-03: Embarrassing Questions for BMW Motorrad Canada about charitable donation for demo rides
2015-06-03: BMW Motorcycle Demo rides – charity donation - a sad tale
2015-09-03: 6 Principles on the Science of Persuasion
2015-03-30: You Only Need to be Slightly Better than the Competition
2015-03-18: How to Fail with Linkedin Messaging
2015-03-18: 7 Reasons We Might Not Accept your Linkedin Request
2014-12-20: Think Outside the Book
2015-03-18: Stupid Email Marketing Mistakes You Can Avoid
2014-06-26: Want to run your own webinars?
2014-03-24: Networking Genie
2014-03-18: Power Marketing Tip #61: How to Build a More Productive Network
2015-06-05: You Won the Jackpot!
2014-01-24: How do you feel when the bank calls you?
2013-11-13: Best Marketing Advice for Marketing on an Embarassing Budget
2013-11-05: Power Marketing Tip #60: Why settle for what you are worth?
2013-10-31: Is it the Truth? Can You Prove It?
2013-10-11: Why can’t you do that?
2013-10-09: Something for everyone
2013-09-23: Power Marketing Tip #59: How to be recognized as a thought leader
2013-09-18: If you own the Trademark do you own the Brand?


Marketing articles from marketing expert and author, George Torok.
Topics include: marketing, small business marketing, branding, networking, relationship marketing, database marketing, personal marketing, sponsorship, shoestring marketing, emotional marketing, viral marketing, Internet marketing, social media marketing, advertising, customer service, testimonials, word of mouth marketing, referrals, intended marketing, unintended marketing, messages, marketing strategy, marketing principles, marketing tips,